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Renaming to Functionly

Functionly (formerly Functionally), has announced a re-branding and change in business name.

Announcement

Why?

Renaming to Functionly

Functionly (formerly Functionally), has announced a re-branding and change in business name as part of its evolution into a global business. Co-Founder and CEO, Tim Brewer said, “Since launching the platform only 12 months ago, we’ve received an overwhelming amount of support for the product, the brand and the problem we’re solving. Our commitment to clarity has forced us to look inwards and identify that our name created slight confusion. Transitioning to phonetic spelling is about setting ourselves up for the future as we expand globally.”

What?

The changes

While colors and shapes are enjoying a slight update and upgrade, Functionly’s logo remains similar to what was launched in 2019 with the primary change being to the word.

“Our F is iconic, well recognized, and friendly. As a business that solves a severely painful problem for C-Suite and managers in growing businesses, a brand that feels warm and approachable is key”, said Brewer.

Practically, the rebranding will include updates to the website, social channels, public-facing publications, and branding assets. By March 2020, all mentions of “Functionally’ will be revised to “Functionly”.

For all our legal and corporate documentation we will remain “Functionally Pty Ltd dba Functionly” until we have the right opportunity to update our legal entity name. 

More

To find out more

Contact: Alana Zimmer, Head of Operations
Email: Alana@functionly.com

 


Download Press Release here.

"Our commitment to clarity has forced us to look inwards and identify that our name created slight confusion. Transitioning to phonetic spelling is about setting ourselves up for the future as we continue to expand globally." Tim Brewer, CEO Functionly